Tag Archives: tactics

How To Write A Marketing Plan


How To Write A Marketing Plan by Jill Celeste, www.JillCeleste.comYou need a marketing plan. It’s an essential part of your job as Director of Marketing for your business.

Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.

Some entrepreneurs are intimidated, though, by the thought of writing a marketing plan. They envision a complicated, long document that takes days (maybe weeks) to write.

If this is you, rest assured. Marketing plans do not have to be tedious. They can be fun! Remember, a marketing plan is your document. You put what you want in there, as long as it helps you reach your goals.

If you’re like me, though, you need a starting point.

In this marketing strategy, I will share with you five sections you should include in your marketing plan.

Make sure to download my helpful (free!) “Prepping Your Marketing Plan” PDF to help you prepare your marketing plan. It will help tremendously!

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

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Marketing Lessons From My Weight Loss Journey

What does my weight loss journey and marketing your business have in common?

Believe it or not, there are similar lessons with both! 

In this week’s video strategy, I break down the lessons I have learned while I have released 35 pounds (so far) – and how these lessons relate to marketing your business.

It’s all in the journey! Please watch:

Marketing Lessons From My Weight Loss Journey by Jill Celeste

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5 Questions To Ask Before Your Next Marketing Campaign

A marketing campaign is a group of activities you implement to help you promote your business, or a specific product or service. While marketing campaigns are executed by big brands, entrepreneurs can and should implement marketing campaigns too. They are an effective way to sell your offerings and build brand awareness.

To help you get started with a marketing campaign, answer these five questions to create a campaign that will give you the biggest bang for the buck.

5 Questions To Ask Before Your Next Marketing Campaign

#1: What do you hope to accomplish through your marketing campaign?

Think about what you hope to accomplish in the marketplace through your campaign. Do you want to capture market share? Do you want to increase sales in a certain demographic? Are you trying to improve awareness of your product or service?

Be very specific in answering these questions. Your responses will be the overall objectives of your marketing campaign. Continue reading

The #1 Marketing Mistake Entrepreneurs Make

Do you have a marketing plan? If not, you are not alone. Most clients who hire me as their coach are often without a marketing plan. And this is the most common mistake entrepreneurs make with their marketing.

The #1 Marketing Mistake Entrepreneurs Make

Your marketing plan is your road map

Why is it important to have a marketing plan? An analogy I love to use is to imagine you are embarking on a road trip to a city you’ve never been to. Would you just jump in the car and start driving? Of course not. Most likely, you would program your GPS, or plan your route on your phone, or consult a road atlas. You would have a plan to help you reach your destination.

That’s exactly what a marketing plan is – your road map for your marketing journey. Just as you wouldn’t get in your car and start driving, you shouldn’t start marketing without a plan. Your marketing plan will help you reach your destination – whether it’s more clients, higher profit or less wasted resources. Continue reading