Every entrepreneur has an ideal client – but so many entrepreneurs have no idea who their ideal client is. And that’s a mistake (a huge mistake, in fact).
Because everything you do in your business is intended for your ideal client. And if you don’t know who your ideal client is, then how do you know if your products are the best for them? Or if your marketing copy is really speaking to them? Or that you’re using the right social media sites to reach them?
You don’t. You are taking a stab in the dark. And stabs in the dark do not make successful businesses.
Stabs in the dark, in fact, lead to failures.
And I don’t want you to fail.
So, now that you know how important knowing who your ideal client is, let’s look at a few ways you can identify yours:
A marketing campaign is a group of activities you implement to help you promote your business, or a specific product or service. While marketing campaigns are executed by big brands, entrepreneurs can and should implement marketing campaigns too. They are an effective way to sell your offerings and build brand awareness.
To help you get started with a marketing campaign, answer these five questions to create a campaign that will give you the biggest bang for the buck.
#1: What do you hope to accomplish through your marketing campaign?
Think about what you hope to accomplish in the marketplace through your campaign. Do you want to capture market share? Do you want to increase sales in a certain demographic? Are you trying to improve awareness of your product or service?
Be very specific in answering these questions. Your responses will be the overall objectives of your marketing campaign. Continue reading →
One of the first steps to creating a marketing and personal branding strategy is to pinpoint your ideal client. When you know who your ideal client is, you can then write compelling marketing messages geared just for your target audience. Additionally, it helps you identify where to market because you can decide which marketing channels are frequented by your ideal clients.
When you pinpoint your ideal client, it’s like when the first domino falls. It influences how everything else should move in your marketing strategy. That’s why it is so important to take time to hone in on who your ideal client is.
Questions To Ask To Find Your Ideal Client
Here are some questions you can answer about your ideal client:
There’s a famous quote attributed to Albert Einstein that says “Insanity: doing the same thing over and over again and expecting different results.”
And this certainly is true for many entrepreneurs and their marketing efforts. Do you often find yourself doing the same marketing tactics over and over again, and hoping you’ll get better results each time?
I am here to tell you: Stop the marketing madness! You shouldn’t be doing the same things repeatedly with your marketing if those “things” are not growing your business.
How can you stop this vicious cycle of marketing madness? Here are four tips that will help:Continue reading →