Tag Archives: target audience

The #1 Marketing Mistake Entrepreneurs Make

Do you have a marketing plan? If not, you are not alone. Most clients who hire me as their coach are often without a marketing plan. And this is the most common mistake entrepreneurs make with their marketing.

The #1 Marketing Mistake Entrepreneurs Make

Your marketing plan is your road map

Why is it important to have a marketing plan? An analogy I love to use is to imagine you are embarking on a road trip to a city you’ve never been to. Would you just jump in the car and start driving? Of course not. Most likely, you would program your GPS, or plan your route on your phone, or consult a road atlas. You would have a plan to help you reach your destination.

That’s exactly what a marketing plan is – your road map for your marketing journey. Just as you wouldn’t get in your car and start driving, you shouldn’t start marketing without a plan. Your marketing plan will help you reach your destination – whether it’s more clients, higher profit or less wasted resources. Continue reading

How To Find The Best Marketing Tactics

How To Find The Best Marketing TacticsHow To Find The Best Marketing TacticsWhen you write a marketing plan for your business, one of the sections you will need to complete is your marketing tactics. Marketing tactics are the activities you’ll pursue to market your business.

While there are endless marketing tactics you can try, you want to hone in on the ones that will give you the “best bang for your buck.”

Here are some tips on finding the best marketing tactics for your business: Continue reading