How can you incorporate client testimonials in your marketing, so that they can do the selling for you?
Let’s face it: You worked hard to get those testimonials. You just don’t want them collecting dust on your Dropbox. It’s time to share those awesome testimonials with the world.
You may be feeling a little nervous about sharing your testimonials because you don’t want to be perceived as too boastful. Please move past this fear (it’s your Ego talking). Your ideal clients need proof that you can help them. And testimonials are the best way to share this proof.
Let’s take a look at how you can incorporate your testimonials into your marketing. Be sure to implement all of these ideas over time. You want your testimonials to be front and center in your marketing – at all times.
Asking your clients for testimonials may be scary (what if they say no?!?!), but it’s an integral part of your marketing strategy.
You see, testimonials are valuable social proof. They explain the results of working with you from your clients’ perspective. And, if you use testimonials correctly, they can do the marketing work for you.
Furthermore, you should strive to get high-quality testimonials – ones that tell the story of your client’s transformation. Talk about powerful!
You may be wondering: How can you get high-quality testimonials from your past and current clients?
In this week’s marketing strategy, I will break down the steps you need to follow to ask your clients for testimonials. If you follow these steps, you will get amazing testimonials that you’ll be proud to share.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading →
Are you collecting testimonials from your clients? If so, that’s awesome! Now I want to challenge you to use your customer testimonials more in your marketing.
I see so many entrepreneurs who are excellent at asking for testimonials, but they don’t do a great job sharing those testimonials with potential clients. If this sounds like you, please watch this week’s video marketing strategy.
You are sitting on a gold mine that will help you attract more clients – that’s because testimonials can do the marketing work for you.
It doesn’t matter what you call yourself, or what your business is called, or even how low your prices might be – it all comes down to one thing: What results do your clients obtain by working with you?
Your ideal clients must be assured that you deliver the results they are looking for – or they won’t invest in you.
This is why it’s essential that you figure out how to explain your client’s results in your marketing. And it all starts with understanding your client’s journey.