Are you collecting testimonials from your clients? If so, that’s awesome! Now I want to challenge you to use your customer testimonials more in your marketing.
I see so many entrepreneurs who are excellent at asking for testimonials, but they don’t do a great job sharing those testimonials with potential clients. If this sounds like you, please watch this week’s video marketing strategy.
You are sitting on a gold mine that will help you attract more clients – that’s because testimonials can do the marketing work for you.
It doesn’t matter what you call yourself, or what your business is called, or even how low your prices might be – it all comes down to one thing: What results do your clients obtain by working with you?
Your ideal clients must be assured that you deliver the results they are looking for – or they won’t invest in you.
This is why it’s essential that you figure out how to explain your client’s results in your marketing. And it all starts with understanding your client’s journey.
Your client’s journey
On Wednesday, August 24, 2016, I hosted an “Imperfect Training Series” class – all about getting awesome testimonials.
Here’s what I covered during this one-hour class:
- Why you need testimonials
- How to get awesome testimonials without burdening your client
- How you should incorporate your testimonials into your marketing
- How the 21-Day Marketing Challenge can help you with your testimonial process
You have someone interested in your products and services, and she wants to speak to you on the phone to learn more about them.
Gulp. Now what do you do?
Take a big breath. This is an exciting time because you get to speak to your potential client about working with you – and to see if you are a good fit for each other. You are about to embark on an introductory sales call.
Believe it or not, your sales prospect’s “job” isn’t done after she schedules a sales call with you. As soon as the appointment is on your calendars, it’s time for you to send her an email with important details to prepare for your call.
So, let’s check out what you should email your sales prospect before your sales call:
Many entrepreneurs do a great job putting up their websites and Facebook pages, but they often forget about creating essential pieces of printed marketing materials.
Printed marketing materials are important because they help spread your message offline, such as when you do guest speaking or attend a networking group. You can also create PDFs of your marketing materials to add to your website and sites such as Slideshare, as well as attach to email messages you send to sales prospects or referral sources. As you can see, there are many uses for printed marketing materials!
So, what marketing materials are essential for you? Here are four “must-have” pieces of marketing material I recommend to every client: