It doesn’t matter what you call yourself, or what your business is called, or even how low your prices might be – it all comes down to one thing: What results do your clients obtain by working with you?
Your ideal clients must be assured that you deliver the results they are looking for – or they won’t invest in you.
This is why it’s essential that you figure out how to explain your client’s results in your marketing. And it all starts with understanding your client’s journey.
Your client’s journey
On Wednesday, August 24, 2016, I hosted an “Imperfect Training Series” class – all about getting awesome testimonials.
Here’s what I covered during this one-hour class:
- Why you need testimonials
- How to get awesome testimonials without burdening your client
- How you should incorporate your testimonials into your marketing
- How the 21-Day Marketing Challenge can help you with your testimonial process
You have someone interested in your products and services, and she wants to speak to you on the phone to learn more about them.
Gulp. Now what do you do?
Take a big breath. This is an exciting time because you get to speak to your potential client about working with you – and to see if you are a good fit for each other. You are about to embark on an introductory sales call.
Believe it or not, your sales prospect’s “job” isn’t done after she schedules a sales call with you. As soon as the appointment is on your calendars, it’s time for you to send her an email with important details to prepare for your call.
So, let’s check out what you should email your sales prospect before your sales call:
Many entrepreneurs do a great job putting up their websites and Facebook pages, but they often forget about creating essential pieces of printed marketing materials.
Printed marketing materials are important because they help spread your message offline, such as when you do guest speaking or attend a networking group. You can also create PDFs of your marketing materials to add to your website and sites such as Slideshare, as well as attach to email messages you send to sales prospects or referral sources. As you can see, there are many uses for printed marketing materials!
So, what marketing materials are essential for you? Here are four “must-have” pieces of marketing material I recommend to every client:
Hello blog readers! Today, I am celebrating the BESTSELLER status of the book I co-authored, Cultivating Joy. This amazing anthology, prepared by my friend and publisher, Linda Joy, features the soul-inspiring stories of 38 amazing women (including me!) who share their intimate stories of transformation. Cultivating Joy also includes Reflection Questions after each story, which will empower you to integrate the vital lessons of each woman’s journey into your own life.
For a limited time you can get over 50 transformational gifts with your copy of Cultivating Joy. Grab your copy today: www.CultivatingJoyBook.com.
Ask any entrepreneur, and they’ll tell you that the entrepreneurial journey is a bumpy one. Sometimes you hit a high point of total elation and then get blindsided by sucker punch.
Being a business owner is not for the faint of heart, right?
So, how can you stay enthusiastic about your business, knowing there will be days when you wonder why you’ve chosen the entrepreneurial life?
The trick is to find the joy in your business! When you tap into the joy, you’ll feel rejuvenated and re-energized about your business. Here are some tips to help you: Continue reading