You have someone interested in your products and services, and she wants to speak to you on the phone to learn more about them.
Gulp. Now what do you do?
Take a big breath. This is an exciting time because you get to speak to your potential client about working with you – and to see if you are a good fit for each other. You are about to embark on an introductory sales call.
Believe it or not, your sales prospect’s “job” isn’t done after she schedules a sales call with you. As soon as the appointment is on your calendars, it’s time for you to send her an email with important details to prepare for your call.
So, let’s check out what you should email your sales prospect before your sales call:
Many entrepreneurs do a great job putting up their websites and Facebook pages, but they often forget about creating essential pieces of printed marketing materials.
Printed marketing materials are important because they help spread your message offline, such as when you do guest speaking or attend a networking group. You can also create PDFs of your marketing materials to add to your website and sites such as Slideshare, as well as attach to email messages you send to sales prospects or referral sources. As you can see, there are many uses for printed marketing materials!
So, what marketing materials are essential for you? Here are four “must-have” pieces of marketing material I recommend to every client:
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Ask any entrepreneur, and they’ll tell you that the entrepreneurial journey is a bumpy one. Sometimes you hit a high point of total elation and then get blindsided by sucker punch.
Being a business owner is not for the faint of heart, right?
So, how can you stay enthusiastic about your business, knowing there will be days when you wonder why you’ve chosen the entrepreneurial life?
The trick is to find the joy in your business! When you tap into the joy, you’ll feel rejuvenated and re-energized about your business. Here are some tips to help you: Continue reading →