When the leaves start to turn and the weather gets a little cooler, you know autumn is around the corner! It also serves as a good reminder to take time to prepare your business for the upcoming holiday season. The time between Halloween and New Year’s is one of the busiest times for many businesses, and you need to start your holiday planning sooner than later.
Here are some things to consider for the upcoming holiday season:
Decide what sales or promotions you will be offering
People love to spend money between Thanksgiving and Christmas, so be sure to think about how you can tap into this free-flowing spending time. Many brick-and-mortar businesses focus on Black Friday (the day after Thanksgiving) for sales, but don’t forget other two “sales” holidays: Small Business Saturday and CyberMonday. Small Business Saturday falls on the Saturday after Thanksgiving and encourages people to shop at locally owned businesses. CyberMonday is similar to Black Friday but focuses only on Internet sales. You may have a better turnout and more sales if you leverage these other shopping holidays instead of trying to compete with the Big Box Stores on Black Friday. Continue reading