Tag Archives: trust

2 Fixes To Your Social Media Problem

Are you struggling with your social media marketing? Perhaps you’re diligently posting to Facebook, or Twitter, or LinkedIn – but not getting any leads (much less sales).

2 Fixes To Your Social Media Problem

In this video, you will learn the following:

  • How to find the best social media platforms for your marketing (hint: It has everything to do with your ideal client!)
  • How to apply real-life networking skills to social media
  • How to focus on relationships and conversations for better social media results

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The Anatomy of Authentic Marketing

Have you ever heard experts suggest you market authentically? Or use your authentic voice? Or perhaps show your Authentic Self?

What the hell does all of this even mean?

The word “authenticity” gets thrown around like some kind of marketing buzz word, which always bothered me because being authentic is not a trend that will flitter away in a few months. Furthermore, we (as marketing experts) need to do a better job explaining the connection between marketing and authenticity. I’ll be honest, though: I wasn’t really sure how to explain the connection between authenticity and marketing – at least not in terms that show the brevity of this connection.

The Anatomy of Authentic Marketing

Then I read a book by Brene’ Brown.

In her book, The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You are, Brene’ (yes, we are on a first-name basis) devotes a whole chapter to authenticity. Continue reading