As you gain traction with your marketing, you will attract many people to your social media profiles and email list.
A part of this process, though, is for people to change their minds, and decide to either unfollow your social media account, or unsubscribe for your email list. What should you do if this happens?
Always remember this: The person who unfollowed or unsubscribed from you has done you a favor. It just means he is not your ideal client. Don’t take it personally! Wish him well, and focus on the followers and subscribers who are still with you.
However, if you see a “mass exodus” of email subscribers or social media followers, it’s time to see what’s going with your online marketing. Continue reading