Are you thinking of ways to consistently get more traffic to your website?
So many entrepreneurs put so much effort into getting their website built that they forget to consider how to constantly drive their ideal clients to their site.
Simply putting your website out there will not automatically drive traffic to it. You have to implement get-more-traffic techniques so that Google will your website in its search results (meaning more of your ideal clients will find you!).
This doesn’t mean you need to spend an arm and a leg on a SEO expert or pay-per-click ads. While both will help you get more web traffic, there are plenty of free to low-cost ways to increase the traffic to your website.
In this week’s marketing strategy, I have outlined four no-cost ways to get more traffic to your site.
I use all four tactics, and I can assure you: They work great!
Let’s roll up our shirt sleeves and get to work on getting more of your ideal clients to your website!
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Blogging is one of the most popular forms of content marketing because it allows you to showcase your expertise, but it can be demanding to keep up with a blog, especially with your busy schedule as an entrepreneur.
Are you feeling overwhelmed by the demands of blogging? It doesn’t have to be such a challenge for you, especially with the right planning.
Here are six tips that you can follow to make blogging a less arduous task:
#1: Brainstorm a list of blog topics
Sit in a quiet space with a sheet of paper (or your computer) and write down 50 potential blog post ideas. Remember, it’s a brainstorm, so there are no bad ideas! Write down the first topics that come to your head. Once you reach 50 ideas, go back and edit your list. Now you won’t have a shortage of blog post ideas. Continue reading →
An effective way to get your future customers to trust you is to share your expertise. Your ideal clients must be assured that you’re knowledgeable about your industry before they feel comfortable buying from you. That’s where content marketing comes in. Content marketing is one of the best ways to share your expertise.
Check out these six tips on how to improve your content marketing so you can improve sales and generate more referrals:
#1: Answer your audience’s questions
You don’t want to produce content marketing for the sake of content marketing. Instead, you want to produce content marketing that positions you as a problem solver – answering your audience’s biggest questions. If you’re not sure what questions your audience has, check out Quora and Yahoo Answers, or ask your followers on social media. You can also use Google Search to find questions related to your industry. Continue reading →
Let’s face it: People buy from those they trust, and a vital way to build trust is to share your expertise with the world. As entrepreneurs, you need to find a consistent way to share your knowledge, which is why you need a content marketing strategy.
Content marketing is a type of marketing tactic where you share your expertise through original content, such as videos or blogging. without trying to sell to someone. It’s the last part of this definition that stops many entrepreneurs in their tracks. Believe me, though, sales will come if you embrace content marketing.
Content marketing as the hub
One of the best ways to embrace content marketing is to think of it as the hub of your entire online marketing strategy. If your social media and online marketing strategy looked like the solar system, content marketing would be the sun and the online platforms would be the planets circling it. Just like spokes on a bicycle wheel, your online platforms would be how you tell people about your content.
Check out this diagram for an example of how content marketing can be organized:Continue reading →