Want to really connect with your tribe through marketing? Want to utilize one of the most effective digital marketing tactics? Want to get your ideal clients to know, like and trust you?
If yes, then it’s time to start making videos!
Video marketing is not a fad; it’s one of the most effective forms of marketing out there. Take a look at these statistics*:
- Posts with video are given higher weight in Facebook’s algorithm
- 52% of consumers say that watching product videos makes them more confident about purchasing
- More than 1 billion users watch 6 billion hours of video per month on YouTube
- 69% of all consumer Internet traffic will come from videos by 2017
See why making videos is a definite tactic to add to your marketing plan?
Now, let’s bust through the most common excuses I hear from my clients and students about why they aren’t making videos. I bet some of these will resonate with you too.