You’ve done an excellent job getting out there – networking, connecting with influencers, staying active on social media, speaking – everything the experts say to do to attract your ideal clients to your business.
Yet your well has run dry. You have been nurturing the same sales prospects for a while – with no conversions – and you don’t have anyone new to talk to about your services.
When a “real” well starts to dry up, you’ve got three options:
- You wait for it to rain, or,
- You dig deeper to find water, or,
- You dig a new well.
If you’ve done everything you can to promote your small business or coaching practice, and you still aren’t attracting clients, then you have a visibility problem.
You have probably heard of the term “sales pipeline,” right? Well, you need to get more people into your sales pipeline to get more customers. And the way you get people into your sales pipeline is through activities that make you visible to people who don’t know about you yet.
The good news? You can improve your visibility in many ways! In fact, I’ve got 24 ideas right here in this marketing strategy.
Your assignment: Pick out three and focus on them for the next 90 days.
As you become more visible to these new people, make sure you follow up. When you follow up, you’re building valuable relationships that lead to sales and referrals. But first, you must get out there!
Here are 24 visibility ideas that you can implement to help you get more clients:
Most people I know feel one of two ways about public speaking: They either love it or hate it.
Speaking in public, though, is a fast-track marketing tactic that can help you increase your visibility and boost your brand. If you decide to embrace public speaking, here are 5 tips to help you maximize your presence in front of your audience:
#1: Rehearse and rehearse again
What does it take to be a successful entrepreneur?
The recipe has many vital ingredients, but not one ingredient is more vital than being visible in the marketplace. Visibility means people see and hear you. The more people see and hear you, the more opportunities, clients and income you will have.
If you are feeling “the pinch” in your business, it’s time to increase your visibility. And, if you never want feel “the pinch” in your business again, you must work on increasing your visibility all the time.
So, how does one increase her visibility? I’ve outlined four effective visibility tactics in this week’s marketing strategy.
Remember, it’s not a “one-and-done” strategy. You must implement these tactics consistently to get the visibility you need for success.