Tag Archives: website

3 Things You Don’t Need Right Now For Your Marketing

3 Things You Don’t Need Right Now For Your Marketing by Jill CelesteI’ve been blessed to be a marketing coach for entrepreneurs since 2013, and I have seen many trends, including what marketing things you don’t need.

As a solopreneur, you need to be essential with your time, money, and resources.

That means you don’t need every little marketing thing, even if the experts say you should (wink, wink).

In this week’s marketing strategy, I will share with you three things you don’t need right now for your marketing.

I hope these tips will help you make smarter marketing decisions – and save you aggravation as you implement only your essential marketing needs.

Okay, let’s get to it! Here are the three things you don’t need right now for your marketing.

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4 No-Cost Ways To Get More Traffic To Your Website

4 No-Cost Ways To Get More Traffic To Your Website by Jill Celeste, www.JillCeleste.comAre you thinking of ways to consistently get more traffic to your website?

So many entrepreneurs put so much effort into getting their website built that they forget to consider how to constantly drive their ideal clients to their site.

Simply putting your website out there will not automatically drive traffic to it. You have to implement get-more-traffic techniques so that Google will your website in its search results (meaning more of your ideal clients will find you!).

This doesn’t mean you need to spend an arm and a leg on a SEO expert or pay-per-click ads. While both will help you get more web traffic,  there are plenty of free to low-cost ways to increase the traffic to your website.

In this week’s marketing strategy, I have outlined four no-cost ways to get more traffic to your site.

I use all four tactics, and I can assure you: They work great!

Let’s roll up our shirt sleeves and get to work on getting more of your ideal clients to your website!

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Imagine how many more people you could help if they found your website. - Jill Celeste, www.JillCeleste.com

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Imperfect Action Marketing

Have you ever heard of the expression, “Done is better than perfect”?

When it comes to marketing their businesses, entrepreneurs are often paralyzed by wanting things “just so,” which results in not taking any action at all.

It’s time to stop wanting to be perfect. It’s time to embrace Imperfect Action Marketing.

https://youtu.be/NlkK7R_er8M&rel=0

What is Imperfect Action Marketing?

Imperfect Action Marketing is when you stop reaching for perfection in your marketing, and, instead, embrace a “done is better than perfect” mindset.

Here’s why Imperfect Action Marketing is important:

  • You’ll get more accomplished.
  • You’ll feel better with faster implementation.
  • Only you know if something is imperfect – not your ideal clients.
  • You’ll more than likely get more clients because you’re marketing, even if it’s imperfectly.

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Should You Post Your Prices On Your Website?

It’s a question I get quite often from my students: Should I post my prices on my website?

Should You Post Your Prices On Your Website?

Unfortunately, the answer is as clear as mud. Why? Because it depends.

Here are some instances when you should consider posting your prices:

  • If you are offering products, then post your prices on your website. No one wants to guess how much a book or T-shirt costs.
  • If you are offering fixed-cost services, such as manicures or massages by the hour, then you should post your prices.
  • If you have an evergreen product, such as a quick start program or home study course, then post the price. (This is great for passive income!)

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What To Include On Your Small Business Website

The hub of your online marketing strategy should be your website – one that showcases your expertise, experience and personality. Don’t let the idea of creating a website intimidate you. There are many easy, turnkey ways to create a website using blogging software, such as WordPress or Blogger.

Once you secure your software, here are eight essential elements you need to include on your website.

What To Include On Your Small Business Website

#1: About Me page

The “About Me” section is the place to tell your story: how you became interested in your field, how you have evolved into an industry expert in your niche and what level of experience you have. Include a professional photo, and write in the first person, channeling your inner storyteller. Show your personality, too, so people get to know the “real you.” Continue reading