Tag Archives: website

4 No-Cost Ways To Get More Traffic To Your Website

4 No-Cost Ways To Get More Traffic To Your Website by Jill Celeste, www.JillCeleste.comAre you thinking of ways to consistently get more traffic to your website?

So many entrepreneurs put so much effort into getting their website built that they forget to consider how to constantly drive their ideal clients to their site.

Simply putting your website out there will not automatically drive traffic to it. You have to implement get-more-traffic techniques so that Google will your website in its search results (meaning more of your ideal clients will find you!).

This doesn’t mean you need to spend an arm and a leg on a SEO expert or pay-per-click ads. While both will help you get more web traffic,  there are plenty of free to low-cost ways to increase the traffic to your website.

In this week’s marketing strategy, I have outlined four no-cost ways to get more traffic to your site.

I use all four tactics, and I can assure you: They work great!

Let’s roll up our shirt sleeves and get to work on getting more of your ideal clients to your website!

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Imagine how many more people you could help if they found your website. - Jill Celeste, www.JillCeleste.com

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Imperfect Action Marketing

Have you ever heard of the expression, “Done is better than perfect”?

When it comes to marketing their businesses, entrepreneurs are often paralyzed by wanting things “just so,” which results in not taking any action at all.

It’s time to stop wanting to be perfect. It’s time to embrace Imperfect Action Marketing.

https://youtu.be/NlkK7R_er8M&rel=0

What is Imperfect Action Marketing?

Imperfect Action Marketing is when you stop reaching for perfection in your marketing, and, instead, embrace a “done is better than perfect” mindset.

Here’s why Imperfect Action Marketing is important:

  • You’ll get more accomplished.
  • You’ll feel better with faster implementation.
  • Only you know if something is imperfect – not your ideal clients.
  • You’ll more than likely get more clients because you’re marketing, even if it’s imperfectly.

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Should You Post Your Prices On Your Website?

It’s a question I get quite often from my students: Should I post my prices on my website?

Should You Post Your Prices On Your Website?

Unfortunately, the answer is as clear as mud. Why? Because it depends.

Here are some instances when you should consider posting your prices:

  • If you are offering products, then post your prices on your website. No one wants to guess how much a book or T-shirt costs.
  • If you are offering fixed-cost services, such as manicures or massages by the hour, then you should post your prices.
  • If you have an evergreen product, such as a quick start program or home study course, then post the price. (This is great for passive income!)

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What To Include On Your Small Business Website

The hub of your online marketing strategy should be your website – one that showcases your expertise, experience and personality. Don’t let the idea of creating a website intimidate you. There are many easy, turnkey ways to create a website using blogging software, such as WordPress or Blogger.

Once you secure your software, here are eight essential elements you need to include on your website.

What To Include On Your Small Business Website

#1: About Me page

The “About Me” section is the place to tell your story: how you became interested in your field, how you have evolved into an industry expert in your niche and what level of experience you have. Include a professional photo, and write in the first person, channeling your inner storyteller. Show your personality, too, so people get to know the “real you.” Continue reading

How To Incorporate Testimonials In Your Marketing

You have high-quality testimonials from your clients – now what? The next step is to think of ways to include those testimonials in your marketing. Don’t be shy about sharing your testimonials!

In today’s video strategy, I will share several tips on how to organize your testimonials and how to incorporate them into your marketing.

https://youtu.be/yZpRj-czHy4&rel=0

Jill Celeste Transcript: How To Incorporate Testimonials In Your Marketing

Today, let’s talk about how you can incorporate testimonials into your marketing. Trust me: getting those testimonials is hard work. We want to make sure that you are putting those into your marketing at any opportunity you can get. Don’t be shy about sharing your testimonials. I get that sometimes from my clients, “Oh I don’t want to be too boastful. I don’t want to seem like I’m bragging.” That is a normal reaction, but honestly you have to share your testimonials, and share them far and wide. Continue reading