When was the last time you mailed a letter? Believe it or not, “snail mail” is an effective marketing tactic, especially if you do it consistently.
You may be thinking: Mailing letters? That is so old school!
I know. It is old school, but think about this:
- Have you ever not opened a personal letter? Now consider: How many emails do you delete before even reading them?
- How many times have you skimmed a long email? Now consider: How many times have you read, and then reread, a long letter?
- How excited are you to receive an email from someone? Now consider: How surprised (and then excited) are you to get a letter in the mail from someone?
Do you see how mailed letters are more likely to get someone’s attention?
If you’re ready to take the plunge, here are some tips to consider for your letter-writing campaign: