Books are so magical! When you write a book as a Lightworker or purpose-driven entrepreneur, you are sharing your expertise with the world. And being an author lends so much credibility to your brand. When I tell people that I wrote an Amazon Top 25 Marketing Bestselling book called That First Client, I immediately captivate their interest.
When I wrote That First Client, I didn’t write it for royalties. True, I wanted the bestseller status (again, a huge credibility factor), but I wanted my book to be a way to attract more people to my tribe.
You don’t have to be an award-winning copywriter to craft powerful messages for your target audience. However, it does takes practice and some direction on how to channel your inner copywriter.
One of the most effective ways to create compelling marketing copy is to master the “Marketing Pull Question.”
Pull questions are questions you ask in your marketing copy that pull your ideal clients to you. It focuses on your ideal clients’ struggles and problems, and helps them realize that you understand their predicament.
One more thing: When reading your pull questions, the answer that should always pop into your ideal client’s mind is YES.