Do you love to blog but hate the amount of time it takes? Or perhaps you are interested in blogging but not sure you have the time to make it work? For many, blogging can be a total “time drain,” but with the right techniques, you can blog more efficiently.
Here are five time management tips you can use for more efficient blogging:
#1: Brainstorm a list of blog topics
Have you ever sat in front of your computer to start a blog post with no clue what to write about, and waste precious minutes trying to come up with a topic? Continue reading →
One of the most important elements of email marketing is writing subject lines that get people to open your emails. How many times have you received a marketing email from someone and never opened it? Chances are more than once, and more than likely, it’s because the subject line didn’t grab you.
So, as you think about email marketing, how can you write effective email subject lines that get your subscribers to open your email? Here are 9 tips that will help:
#1: Keep the subject line short
Ideally, you should keep your subject line to 50 characters or less. In fact, the shorter, the better! Continue reading →
If you are blogging on a consistent basis, you are strengthening your personal brand with each blog post. However, if you are not promoting your blog post, you are only doing half the job. Each blog post you write should be promoted, and depending on the content, can be promoted multiple times.
Consider the following methods to maximize the reach of each blog post:
Have you ever sent out an email to your subscribers about a new offer and not get one response? Or perhaps you have posted about your products or services on Facebook, but no one even liked your post.
Why aren’t people responding to your marketing? More than likely, it’s because you are focusing on the features of your product – and not how it helps your customers. Thankfully, it’s easy to turn this around!
To help you get in the right state of mind for features vs. benefits writing, I recommend creating a simple grid. The left column should be labeled “feature,” and the right column should be labeled “benefit.” The idea is for every feature you list, you explain the benefit of this feature for your customer.Continue reading →
Ask any blogger, and she will tell you that “writer’s block” has made its appearance more than once in her writing career. Writer’s block, though, does not have to be a stifling, no-I-can’t-possibly-write-this-now condition. Truthfully, it’s part of the process of writing.
So how can you get past writer’s block? Here are four helpful tips:
Understand what writer’s block really is
If you have not read The War of Art by Steven Pressfield, be sure to add it to your nightstand. In this book, Pressfield talks about resistance: “We experience it as an energy field radiating from a work-in-potential. It’s a repelling force. It’s negative. Its aim is to shove us away, distract us, prevent us from doing our work.” Writer’s block is a form of resistance. It’s your ego saying “no you can’t.” Don’t listen to it. You can. Continue reading →