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Do you love to read marketing-related books? I personally find them inspiring, plus I soak up so much great knowledge to apply to my business.
One of my “go to” authors for marketing books is Jay Baer. He is well known for his social media ideas, and he’s often considered to be a digital marketing pioneer. This week, he is releasing his latest book, Youtility: Why Smart Marketing Is All About Help Not Hype. Jay’s new book explores how brands can win the attention of consumers by answering “how can we help?” When brands engage their customers through assistance and practical advice, they are creating lifetime customers who will repeatedly buy from them. Ann Handley, author of Content Rules, says Youtility “…delivers both a broader vision and a specific road map to creating content your customers will thank you for.” Continue reading