Tag Archives: youtube

My 2020 Marketing Plan

My 2020 Marketing Plan by Jill CelesteHave you thought about your 2020 marketing plan? Now is the time! Even if you just plan for the first quarter, you’ll appreciate having a road map for your marketing journey.

In this week’s marketing strategy, I will share aspects of my 2020 marketing plan with you. It’s a work in progress, but I think what I’m planning will inspire you.

Before I get into specifics about my marketing plan, let me remind you why it’s important to have one:

  1. Marketing plans are your road maps. Just like you wouldn’t drive to Provo, Utah, without some type of navigation, you don’t want to market your business without a plan to help you reach your destination.
  2. All successful businesses have something in common: their marketing plan. Even the smallest of businesses need one.
  3. Marketing plans are great for helping you stay focused. Got Shiny Object Syndrome? You can steer your attention away from Shiny Objects by saying “this is not in my marketing plan.” (This works wonders!)

I’m excited to share with you what I have (so far) for my 2020 marketing plan. Ready to get inspired? Let’s do this.

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading

Stop Making Excuses And Start Making Videos

Want to really connect with your tribe through marketing? Want to utilize one of the most effective digital marketing tactics? Want to get your ideal clients to know, like and trust you?

If yes, then it’s time to start making videos!

Video marketing is not a fad; it’s one of the most effective forms of marketing out there. Take a look at these statistics*:

  • Posts with video are given higher weight in Facebook’s algorithm
  • 52% of consumers say that watching product videos makes them more confident about purchasing
  • More than 1 billion users watch 6 billion hours of video per month on YouTube
  • 69% of all consumer Internet traffic will come from videos by 2017

See why making videos is a definite tactic to add to your marketing plan?

Now, let’s bust through the most common excuses I hear from my clients and students about why they aren’t making videos. I bet some of these will resonate with you too.

Excuse #1: I don’t have the right equipment

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The Key To Success Is Happiness

The Key To Success Is HappinessI am in transition right now in my entrepreneurial career, and I thought my journey would be helpful to many of you.

Over the past month or so, I have been working on my thoughts, emotions and attitude. If you have met me in person, you know I am quick to smile, pretty easy to get along with and good for a laugh. However, like most of us, I am not happy all of the time.

Truthfully, being an entrepreneur can be a lonely job, especially when you are working hard to get your message out to the world. And many times, loneliness and “efforting”  can make me an unhappy person. Here’s the thing, though. I didn’t realize it until I read a book called The Happiness Advantage by Shawn Achor. Continue reading

Social Media Contracts Help Keep Your Teens Safe on Social Media

How to create a social media contractHow can you keep your teenager safe while he is using social media?

One of the most effective ways is to create a social media contract between you and your child. A social media contract spells out the rules, guidelines and consequences for your teen so he knows exactly what is expected from him while he engages online.

Here are some ideas on what to include in a social media contract between you and your teen: Continue reading