I opened my mailbox the other evening to find a slender package, and as I pulled it out, I was in immediate delight. Yes, I was excited to receive a package, but I was delighted because of how the sender covered the package with cut-out hearts and a handwritten inspirational message. How fun!
As soon as I got inside, I opened it. I knew what it was – I had ordered a “salvaged word” from artist, Colleen Attara – and I was eager to see her rendering. As soon as I got the package opened, a confetti of cut-out hearts streamed out, and I peered inside to find much more than my salvaged word.
The whole package was a cornucopia of art and love! Colleen included two gorgeous pieces of marketing collateral – her business card and a door hanger. She also included a smaller version of my “salvaged word,” plus a book mark with my word on it, plus a bonus greeting card for me to use.
I was delighted. I was happy. I was excited. And, I was wowed.
I was so wowed that I went to my Facebook Page and did a Facebook Live to share all of these goodies, making sure to tag Colleen’s Facebook page and include her web address.
And now I am writing a blog post with the story.
This is what happens when you wow your customers.
Wowed customers are overjoyed. Wowed customers are eager to buy from your again. Wowed customers tell their friends and family (or in my case, their social media fans) about your awesomeness.
How much did it cost Colleen to include these little extras in my package? Probably not too much – but it was worth every penny of her time, money and effort because now she has a customer for life.
Or as I like to call it – a raving member of her tribe.
How can you wow your customers?
If you are a product-based business, how can you add more love when you deliver your product? Maybe it’s little extras in the box or an inspirational message written on an envelope.
If you’re an online business, how can you do more than just email the product the person ordered? Can you create autoresponders that gives more gifts? Can you “snail mail” a thank-you note or gift?
And it doesn’t have to be expensive! Colleen’s hand-cut hearts made from recycled paper were a gorgeous yet inexpensive touch.
Whatever you include, make sure it comes from your heart and radiates with your love. That’s the secret to the Wow Factor.
I hope this blog post inspires you to think of ways you can wow your customers – and that you see the benefits of doing so. Brainstorm a list. Try something new. Wow with your love. It’s a fantastic way to love up your tribe – and keep you fulfilled and prosperous.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.