Do you manage a Facebook Group? Many entrepreneurs use Facebook Groups to connect with their tribe, find ideal clients, and grow their online authority.
When managed properly, Facebook Groups can be a fun and engaging place for your tribe – and a wonderful way for you to transition a sales prospect into a paying client.
It’s important, though, that you think about the process of running your Facebook Group. You don’t want it to be a time suck!
In this week’s marketing strategy, I share three tips for running your Facebook Group (so that it doesn’t run you!).
P.S. Make sure to join my Celestial Ones Facebook Group. We play games, have parties, support each other – and have tons of fun! Click here to request access.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Do you manage a Facebook Group for your business? If so, you are sitting on a gold mine! Facebook Groups are a fantastic way to get to know your tribe, build relationships, share content, and, yes, make sales.
Whether you are thinking about starting a Facebook Group, or already have one, consider these tips to make sure you get the most out of the time and energy you’re spending in your Facebook Group.
#1: Ask questions before someone can join your Facebook group
Facebook allows you to ask up to three questions to people who request access to your group. For either free or paid groups, I recommend you ask the requestor for his/her email address. You can use the email address to verify that the person is a member of your paid program. For free Facebook groups, you can add this person to your email list.
Here’s the question I ask future members of my free group, Celestial Ones:
May I have your email address? I will send you a Welcome video, our community guidelines, and a thank-you gift for joining my Facebook Group.
Once I have her email address, I send her the promised information.
#2: Have community guidelines
It’s your group, so guess what? You get to determine the rules! Don’t be shy – explain to your group members how you want them to act in your Facebook Group.
Here are some sample guidelines to get your creative juices flowing:
- Whether or not people can promote their businesses in your group
- If people can post political messages
- Rules for sharing the members’ free content and social media sites
- Grounds for being kicked out of the group
Keep the rules simple but be firm. Your members will appreciate the boundaries!
#3: Decide what kind of content you want to post
Until you reach about 400 members in your group, most of your Facebook group’s posts will be initiated by you. It’s a good idea to think ahead about what you’ll be posting.
Many group administrators post certain messages on specific days of the week. For example, they may prompt their members to post their Facebook Pages on Mondays, their Twitter accounts on Wednesdays, and their Instagram accounts on Fridays.
This not only makes it easier for you, it becomes predictable for your members, which helps drive up engagement.
Consider creating an editorial calendar to help you keep up with what to post – and when.
With these three tips, you will find managing your Facebook Group will be easier and more efficient. Plus, you’ll love having a process for onboarding new group members! Make sure to map out what you want to post as well, so that you’re never “stuck” without a post for your Facebook Group.
At the end of the day, remember this: Your Facebook Group is the online hub for your tribe. Make it warm and inviting. Emanate your personality in every post and comment. Your tribe will love being in your group if you wrap your group with love. Have fun!
Need help getting clients?
Be sure to download my free checklist, The Magnetic Marketing Checklist. Here, you’ll find 24 actionable ways to get more clients. Click here to get your copy!
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).
Want to learn more about marketing? I invite you to get my book for free – just head over to www.ThatFirstClient.com. And don’t let the title fool you; it will help you get your first – or next – client. I am honored to help you! ♥
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