When I opened my coaching practice in April 2013, one of my first goals was to build my email list. My first weekly ezine went out to 13 people that May, and since that time, I have steadily grown my list through webinars, free offers, events and networking.
Despite the growth of my email list, I was hesitant to email my subscribers when I had an offer to share. If I hosted a webinar, I might send out one email a few days before. If I had a special offer, I might squeak out two emails to remind people to purchase it. Continue reading