Are you collecting testimonials from your clients? If so, that’s awesome! Now I want to challenge you to use your customer testimonials more in your marketing.
I see so many entrepreneurs who are excellent at asking for testimonials, but they don’t do a great job sharing those testimonials with potential clients. If this sounds like you, please watch this week’s video marketing strategy.
You are sitting on a gold mine that will help you attract more clients – that’s because testimonials can do the marketing work for you.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Hey, everyone it’s Jill Celeste from the Celestial Marketing Academy, and JillCeleste.com, where I teach purpose-driven entrepreneurs all they need to know about marketing so they could become the directors of marketing for their business.
Today I want to talk to you about how to use your customer testimonials to attract new clients to your business. Testimonials are mighty and powerful because they are telling your ideal clients how well you do in your business but it’s through the voice and the words of your clients. It’s the best kind of marketing. Often, it’s the most economical kind of marketing because you get customer testimonials from your clients who love you. But, what I often see the entrepreneurs is they don’t do a great job incorporating testimonials into their marketing so that it does some of the marketing work for you and allows you to attract more clients to your business.
Let’s talk about some ways you can use your testimonials to increase your new clients to your business. The first thing I want you to do is I want you to think about how you can use your testimonials more in your marketing. For example, are you sharing your testimonials on your social media? Maybe once a week do a testimonial. “Testimonial Tuesday,” I’ve seen that done by lots of small businesses and I love that idea. Are you including quotes from your clients in your newsletters? Or are you … Do you have a whole page on your website that is just testimonials? A lot of times we scatter them throughout our web pages and that’s fine, continue to do that, but I want you to have a devoted testimonial page that just sits right there on your website and just lists all of your testimonials from your clients. It’s a powerful marketing tool.
You can also take that information drop it into a Word document and now you have a flyer that you can distribute at your networking meetings and your speaking engagements, and your conferences that really is powerful for marketing your business. Another thing I want you to consider doing is what’s called, “Seeding.” Seeding is when you drop little seeds in your sales process and you do that with your customer testimonials by telling stories. For example, if you’re teaching something and you want to get a point across how can one of your customer testimonials be like a success story for you and really push that point forward? That’s seeding it. Same thing when you do webinars or when you’re doing speaking gigs. Even in your blog posts how can you weave in the successes of your customers to really illuminate the point you’re trying to make in your teaching and writing?
This is a valuable marketing technique because it’s, first of all, it’s extremely authentic. It’s not like in your face. What it is it’s telling a story and it’s highlighting something that your client has done that’s been wonderful that other people could be inspired by, and they do make the connection in their head, “Hey, listen, if she got that success that’s something that I can get as well.” Your assignment for this week is to ask yourself, “Today, how can I include a testimonial in my marketing?” Maybe that means you just take some time to put all those testimonials on one web page. Maybe it’s creating that flier. Maybe it’s writing your next blog post and seeding in those customer success stories.
If you need additional marketing help come on down to my website at JillCeleste.com. You can learn more about the Celestial Marketing Academy there as well as my coaching programs and check out my blog for more marketing tips. Until next time, here’s to your marketing success. I hope you have a great day.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.