If you want more clients, it’s important that you increase your visibility, continuously love up your sales prospects, and build your tribe.
But that’s not all you have to do.
You also must do this:
Tell your ideal clients what you stand for.
As in your beliefs, your mission, and your purpose.
Not sure how? Check out this week’s marketing strategy for inspiration.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
I was coaching a student today, and she confessed that she’s afraid to be vulnerable in her marketing.
She has a strong belief that her business can help so many people with medical ailments, especially those sufferers who have tried traditional medicine without any luck. My student also believed that with the current healthcare situation in the U.S., her products and services were more important than ever before.
As she told me this, her posture straightened and her voice energized. You could hear the conviction in her voice.
I said to her: “Everything you just said needs to be part of your marketing. Your ideal clients – the people you’re meant to serve – will resonate with this message and want to work with you.”
You see, by telling people exactly what my student stood for, she is pulling her ideal clients right to her (while conversely repelling her non-ideal clients away).
People buy from those they trust, and when you share what you stand for, you immediately start to build trust with your clients.
But you don’t want to upset anyone
Now, let me tell you about the second half of the conversation I had with this entrepreneur.
She agreed with me whole-heartedly, but my student was afraid to share this message because she didn’t want to upset anyone.
I get this. We live in a digital world where anyone with a little bit of keyboard confidence can type scathing messages on your blog or social media posts.
Hand in hand, when you are in the growth stage of your business, you don’t want to tick off a potential client.
Here’s what I want you to remember when you worry about upsetting someone:
- If your beliefs upset someone, she is not your ideal client. You are not losing business because you were never meant to work with her anyway.
- Don’t let the trolls stop you. Your message is too big for that.
It comes down to confidence and bravery, right?
Have the confidence to share your mission and beliefs. Be brave in the face of fear, even if you risk upsetting someone.
Because you here on this Earth with a purpose. And it’s your job to express this purpose so that your ideal clients can find you.
Hiding your truth, hiding what you stand for, hiding from Internet trolls – none of this will help your ideal client.
Wave your freak flag high
As I was thinking about this advice, the expression “fly your freak flag” jumped into my head. I googled the origin of this expression, and I discovered that it was first attributed to Jimi Hendrix in his song, “If 6 Was 9.”
White-collared conservatives flashing down the street
Pointing their plastic finger at me
They’re hoping soon, my kind will drop and die
But I’m going to wave my freak flag high
Wave on, wave on.
What would have happened in the world of music if Jimi Hendrix didn’t wave his freak flag? I don’t want to think about it.
And what happens if you don’t fly your freak flag?
I’ll tell you: The world would not be the same, and people would suffer. Seriously.
So, grab your freak flag and wave it high. That’s how you’ll attract the other “freaks” who are just like you. That’s how you’ll help your ideal clients. And that’s how you’ll get more clients.
Be courageous, Celestial One – you got this.
Now I’m curious: What do you stand for? Let me know in the comments below.
Need help getting more clients?
If you need more ideas on how to get clients, check out my Magnetic Marketing Checklist (it’s a free download!). It’s packed with ideas on how to authentically attract more customers to your business.
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).
Want to learn more about marketing? I invite you to get my book for free – just head over to www.ThatFirstClient.com. And don’t let the title fool you; it will help you get your first – or next – client. I am honored to help you! ♥
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