What Can You Cut From Your Marketing?

Look at your marketing. Is there anything you can delete?

What can you cut from your marketing

It’s funny to hear a marketing coach ask this question, I suppose, because you usually hear us say “market more!”

And while they are merits to “market more,” it’s also important to assess where your marketing and to whom you’re marketing to see if you can simplify things.

Answer these questions to get an idea as to what I mean:

  • Do you have an open social media account that you don’t actively use?
  • Are there people on your email list who never open your emails?
  • Have you not updated your blog in a long time?
  • Do you have a product/service that doesn’t generate a lot of sales, even if you promote it?

Did you get any “yes” responses?

If you did, it’s time to simplify your marketing by getting rid of marketing tactics you don’t need.

Simplify your marketing by getting rid of marketing tactics you don’t need.

Think about this way: What good is that Google Plus account if you’re not using it?

Or, wouldn’t it be better to have a smaller list of high-quality subscribers who want to hear from you?

Yes, it can be scary

It can be scary to delete a social media account, close down a blog, or purge inactive subscribers. Honestly, though, that’s your ego talking. Your ego tries to keep you in a safe place, and often, “safe” means leaving your email list alone, or not phasing out a product or service.

But safe doesn’t grow your business. Safe doesn’t build your tribe. And safe isn’t going to make you happy as an entrepreneur.

So, take a hard look at your marketing. Think about places where you can delete or purge. And then do it without a second glance.

Want to learn more about what you should focus on in your marketing?

3D_cover_gold_seal_white_backgroundGet my book, That First Client, now available on Amazon.com and www.ThatFirstClient.com.

In this book, you will learn everything you need to know about attracting your first (or even next) client  – in an authentic way – that won’t make you feel icky. You’ll love the assignments and exercises sprinkled through the book (it makes it easier to implement what you’re learning!).

And fellow entrepreneurs love it too! Make sure to check out the reviews, including this one from Jen Levitz:

That First Client is a thoughtful and enormously useful guide to one of business’s most important ventures – finding and attracting your first paying client. With more than 15 years of marketing experience, Jill Celeste has brought forth a book laced with vivid and instructive examples, that are enriched with interesting and well-designed exercises. That First Client provides deep insights and invaluable skills that will benefit every purpose-driven entrepreneur. – Jen Levitz, AutomateWithLove.com

Ready to get That First Client? Head over to www.ThatFirstClient.com to get your copy!

2 thoughts on “What Can You Cut From Your Marketing?

  1. Annelise

    I have been considering deleting the least engaged members of my mailing lists (Mail Chimp). However, I have heard that unless someone is downloading the graphics in email, Mail Chimp may not register the email as being read. In those cases, the engagement score seems low (1 or 2 stars) but the reality might be different. Any advice on this?

    1. Jill Celeste Post author

      You can create a re-engagement campaign where you send several emails that require them to click on something (Free Gift, for example). If they click on the free gift link, they stay on your list. If they don’t, you can purge them. I would only offer this to people who haven’t opened your emails over a period of time, such as 3 or 6 months.

      You may want to check out this book for additional assistance: http://www.LoveUpYourList.com

      Hope that helps! xoxo


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