You create this awesome offer, pouring everything into making it so irresistible to your ideal clients. You open up your shopping cart and wait for the sales to come in.
But, no one is buying it.
Devastated, you just launched an offer that was a huge flop.
Holy cow, you didn’t see that coming. And now you don’t know what to do, or what it all means. You’re discouraged. You’re frustrated. You’re losing faith.
When an offer flops, it often has nothing to do with you. Check out this week’s marketing strategy to learn how to respond to a “flopped offer” – and save your mindset in the process.
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Have you ever launched a new program or service, and no one purchased it?
You pour so much heart and soul into your offer, shaping it to be irresistible to your ideal clients. You worked so hard on your email reminders, your Facebook Lives, and your social media posts – all to get your ideal clients to make this investment with you.
And when they don’t buy, it’s like a punch to the gut.
In fact, it’s during these times when you wonder why you’re in business at all. You may even think it’s a sign from The Universe to throw in the towel.
Let me tell you a story:
For many years, I had a program called The 21-Day Marketing Challenge. It was one of my most successful programs. It always brought in clients.
Until one time, it didn’t.
Usually, when I opened my shopping cart, I would get a few sales, but this time, nothing was coming in. I cranked up the reminder emails and friendly Facebook messages – all to silence.
When my shopping cart closed after five days, only a few entrepreneurs signed up.
I was devastated! My tried-and-true program failed when it had never failed before. What happened?
Worse, I projected a certain income from this product, and because my projections were way off, I was financially stressed.
All sorts of feelings jumbled around my head. I am not good enough. No one likes me. I am a terrible marketing coach. My tribe won’t invest in me. How was I going to stay in business if I couldn’t sell a simple $99 program?
(Did you notice how I whined and made it all about me? More about that in a second).
I called a fellow entrepreneurial friend and vented. She recommended I evaluate my marketing plan and execution to see what I can improve upon later. That was excellent advice, but it didn’t help me determine why people didn’t buy.
And then it hit me like a ton of bricks: Why not ask?
I created a survey about my launch and campaign, and sent it to my tribe. One of my questions was this: Why didn’t you invest in the 21-Day Marketing Challenge?
I posted the survey link in my Facebook Group and raffled a $10 Amazon gift card to anyone who completed the survey.
The survey worked! I got awesome feedback, and here was my big takeaway:
The reason why these entrepreneurs didn’t invest in the 21-Day Marketing Challenge was not because of me – it was because of them. Here are some of the responses:
- Going on holiday and didn’t want to invest in a program she couldn’t participate in
- Already committed to another program
- Devoting that time to working on a big project, such as a book
- Couldn’t afford it
No one thought my offer was terrible, or that I was terrible (in fact, the respondents were very complimentary of me, which made me feel great!).
In other words, the offer’s flop was not reflective of me, my knowledge, and my likability. It flopped because it was bad timing.
Here’s what I want you to take away from my story.
When an offer flops, ask your tribe why they didn’t buy. Do not assume what the answers will be.
Send out a survey or get on the phone with some potential clients. The information you’ll gather will not only help you create a better promotion for the future, it will save your mindset.
And if you think it may be a sign from The Universe to quit your business? No way. It’s a sign to stay in faith and become a better marketer. That’s all. You got this. I am rooting for you.
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).
Want to learn more about marketing? I invite you to get my book for free – just head over to www.ThatFirstClient.com. And don’t let the title fool you; it will help you get your first – or next – client. I am honored to help you! ♥
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