I have an important question to ask you:
Do you know from where you are getting your clients?
Measuring where you are getting clients from is important for two reasons:
- To see if your marketing efforts are paying off
- To determine where you can “turn up the volume” to get even more clients
If you are not keeping track of this information, the time to start is now!
Check out this week’s marketing strategy to learn more about asking your clients where they heard about you.
I’ll also help you figure out the best way for you to document your findings.
I can’t wait to see how you use this information to make your marketing even better!
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Hey everyone! It’s Jill Celeste from the Celestial Marketing Academy and jillceleste.com, where I teach purpose-driven entrepreneurs all they need to know about marketing, so they can become the directors of marketing for their business. Let’s talk about where you are currently getting your clients from. So many entrepreneurs don’t do a great job measuring where they’re getting their clients. This is a process that I want to encourage you to start doing, if you’re not doing it yet. Here’s why.
There’s actually two reasons. One, you want to know if your particular marketing activity is beneficial for you, that you’re not sort of spinning your wheels and wasting your time. The second reason is because if something is effective, you want to turn up the volume on that marketing activity, so that you can attract more clients. Listen. Tracking where your clients come from does not have to be very sophisticated. A lot of times, entrepreneurs will just make a spreadsheet and write the referral source in one column and the number, as it goes, in another column. I’ve seen other entrepreneurs just use a sheet of paper, a legal pad, something like that, and they’ll write down the referral source there, and then there’s little hash marks … whatever works for you.
The thing that I want you to remember is to start asking your clients, “Hey, where did you hear about me?” Perhaps you already know the answer to that question. Either way, you need to document it, and then really take a hard look at what that marketing activities are doing for you, right?
So many times I see entrepreneurs go out, for example, and do vendor tables at events, and then when they go over, look over a 12-month period of time, they’re not getting clients from there, from those activities. Well, that means you could probably abandon that activity and devote your time to something that is attracting your clients.
The question I want you to answer this week is, where am I getting my clients and what process do I need to create so that I’m always asking, “Hey, where did you hear about me”? Make sure you create a spreadsheet or some type of document where you’re just writing this down, very informally–it’s just for you and your purposes–and really look at where you’re spending your marketing time and dollars.
If those activities, over the long term, are not bringing you clients, you have my permission to abandon it. You also have my permission, again, to turn up the volume on those activities that are bringing you clients. You want to increase those activities, because that is where the fruit is of your labor, and we want you to spend the time wisely.
I hope this marketing tip helped you, and if you need additional marketing assistance, head on over to my website at jillceleste.com. You can check out my blog. I’ve got tons of other free resources there. You can learn more about the Celestial Marketing Academy, and check out my private coaching packages and see if there’s a good fit for you. Until next time, here’s to your marketing success. I wish you lots of love, (kissing sound). Bye.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, two guinea pigs and a basset hound named Emma.