Where do you find your ideal clients?
Whether you just opened up your business or have been an entrepreneur for a while, knowing where to find your ideal clients is your top marketing objective.
Truthfully, there are thousands of places where you can look for clients – from networking meetings to Facebook Groups. However, you can waste a lot of time looking at every marketing tactic.
And when you start to waste time, your mindset suffers. You begin to lose faith and wonder if your business will ever be a success. Let’s not go down that road!
Check out this week’s marketing strategy where I outline the two things you need to know about finding your ideal clients. Let’s get started!
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Your clients are out there – in mass numbers – and waiting for you! It’s your job as Director of Marketing for your business to put yourself in front of them.
That’s where knowing this two-step process will help you. By following the steps I have outlined below, you will find your ideal clients.
#1: You must know who is your ideal client. Almost intimately.
When was the last time you updated your ideal client persona? Or perhaps you have never even written one?
To find where your ideal clients are, you must know as much as possible about your ideal client.
That equals always researching and learning information about your ideal clients. It’s not a one and done thing. It’s a constant quest for knowledge.
You see, when you know as much as possible about your ideal client, it helps you find them. Have you ever heard of the expression “fish where the fish are?” You have to know what kind of “fish” you’re looking for to find the right place to cast your line.
Here’s what I want you to do:
- Set up at interviews with at least five ideal clients (even if you think you know everything about your ideal clients, please do this).
- Take what you learn from these interviews, plus relevant information you already knew, and rewrite your ideal client persona.
If you are not sure what questions to ask or how to write an ideal client persona, download a free e-copy of my book, That First Client. I spell out these details in Chapter 2.
#2: Go where your ideal clients are hanging out in the largest numbers. Preferably without you spending a lot of money.
Now that you know the most about your ideal client, you can make intelligent decisions about where to find them so you can market to them.
Here are some places to look:
- Networking groups and events
- Professional associations
- Coaching schools/academies
- Social media accounts, ads, and groups
- JV partners
Notice that I said “without spending a lot of money.” While you’re still building your business, use the most affordable ways to get in front of your clients. Networking and forging JV partnerships are affordable. Spending money on Facebook ads is not.
Most entrepreneurs will be attracted to Facebook Ads, for example, because it feels easy and takes up less time. I would encourage you, though, to spend more time doing other activities until you build up a lot of profit. Then turn to Facebook ads to find your clients. This will help ensure you’re not wasting money.
If you’re stumped, ask your ideal client. What networking groups do you belong to? What conferences do you attend? What blogs do you like to read? Their answers will help you so much.
Once you triangulate where your ideal clients are hanging out, pick one and be a fixture. You have to be a constant, visible presence, offering high-quality information to get your ideal clients to know, like, and trust you.
When you are constantly there in the right place, being helpful and consistent, your ideal clients will come. And not only will they come, they will tell others about you.
It’s the sweet spot, really.
Now you know the two steps you must follow to find your ideal clients, it’s time to implement them. Please don’t just read this blog post, nod your head, and mull it over. The Universe rewards action. Start with those interviews that I mentioned in Step #1 – book those today!
You can do this, and you’ll be so glad when you do. Not only does The Universe reward action, your mindset loves it too. I am rooting for you!
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).
Want to learn more about marketing? I invite you to get my book for free – just head over to www.ThatFirstClient.com. And don’t let the title fool you; it will help you get your first – or next – client. I am honored to help you! ♥