You are the Director of Marketing for your business.
It’s the most important job you have in your business because without marketing, you won’t have a business.
Which leads me to this…
You need to market your business every day.
(Now, I am not talking about weekends, holidays and vacation time. I am talking about the days when you’re actually in the office, okay?)
Why should you market every day? Here’s a little quiz:
1) What brings you customers?
2) What helps you earn a profit?
3) How do you reach the people you are meant to serve?
Notice the answer isn’t being a slave to your email, or taking out the office trash, or balancing your books. The answer is always marketing.
Every day, you must market your business.
This may be a new thought process for you, so let’s take a look at how you should start your day:
- Open the binder or folder that has your marketing plan
- Look at your marketing calendar to determine what marketing-related tasks you need to accomplish that day
- Look at your calendar to see what other commitments you have (customer appointments, meeting with vendors, etc.)
- Block off time on your calendar to accomplish your required daily marketing tasks
- Make a to-do list and allocate specific time frames for your tasks
- Do the work
Experts say you should spend four hours a day marketing your business. How many hours are you marketing every day? If it’s not around four hours, and you are not at full capacity, then it’s time to make adjustments.
If this all sounds unfeasible, please allow me a moment of tough love:
Which would you prefer: Marketing every day – as many hours as it takes – or closing your business?
You have gifts to share with the world! We need you to be open for business!
So, if you are not reaching the customers you want to reach, then it’s time to change how you are spending the day.
It’s a mindset shift, yes, but a necessary one. I want you to be a success. I want you to embrace your role as Director of Marketing for your business. And I want you to market every day. I promise – it’s the missing ingredient that you’ve been looking for.