Your Book As A Lead Magnet

Books are so magical! When you write a book as a Lightworker or purpose-driven entrepreneur, you are sharing your expertise with the world. And being an author lends so much credibility to your brand. When I tell people that I wrote an Amazon Top 25 Marketing Bestselling book called That First Client, I immediately captivate their interest.

Books rock!

When I wrote That First Client, I didn’t write it for royalties. True, I wanted the bestseller status (again, a huge credibility factor), but I wanted my book to be a way to attract more people to my tribe.

Your book as a lead magnet. Jill Celeste,

And it is working!


Truth be told, I could do a better job.

That’s why, in my planning for this year, I created a promotional plan for sharing That First Client with the world. Even though it’s been months since it released, my book is still an excellent marketing piece, and I need to do a better job getting it into the hands of people who need it.

So, what am I up to? Here’s a snapshot of my book marketing plan (feel free to benchmark!):

  • Send books to new clients
  • Send books to my sales prospects (who I like to call my “future clients”)
  • Do a Facebook ad campaign to the book’s opt-in page
  • Ask JV partners to distribute my book
  • Create and teach webinar based on book content
  • Do a book promo where people only pay shipping & handling
  • Write 20 tweets and use Recurpost to tweet 10 out a day
  • Make my book the main lead magnet on my home page
  • Participate in list building events and offer my book
  • Ask readers for testimonials, and then share testimonials on social media
  • Make more Instagram graphics to promote my book
  • Print more bookmarks
  • Include in a monthly referral letter
  • Create an e-newsletter graphic and include it at least once a month in my e-newsletter

Not only do I have these tactics in my marketing plan, I assigned dates to each one. That way, I have at least once tactic being implemented throughout the whole year.

So, if you’re written a book – and I mean any kind of book (ebook, cookbook, coloring book, poetry collection, etc.), it is your job to promote the heck out of it – consistently and frequently.

If you've written a book, it is your job to promote the heck out of it - consistently and frequently. Jill Celeste,

Until we’ve reached the ranks of Stephen King and our books sell without tremendous effort, we always need to be marketing our books.

I hope the list of how I plan on promoting my book inspires you. Ask yourself: How can I get my book into more people’s hands? Make a plan and do it! Your readers are out there, waiting.

Jill Celeste - Marketing CoachABOUT JILL

Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.

Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.

Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.

Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.

For more information about Jill’s programs, please visit To get a free copy of Jill’s Amazon Bestselling book, That First Client, please go to

That First Client by Jill Celeste

16 thoughts on “Your Book As A Lead Magnet

  1. Natasha Botkin

    Synchronicity at its best. I’ve written my books, blogs and collaborative stories for me. Yet, I know I need to shine them more. One glorious step at a time. Xoxo

  2. Tae Lynne

    Thank you for this post Jill! My book, Color the World with Kindness: 50 Ways to Brighten Someone’s Day, finally came out the week of Christmas! I did a small promotion with the intention to do a bigger launch in March. This list will help me build the right plan of action. 🙂

  3. Lore Raymond

    Happily sharing to my closed Facebook group, the Writers VisionQuest. I know many will find value in your word wisdom, Jill. I did! Thanks for being so transparent and generous with your checklist. Appreciated.xo L PS Still need to set that time for our 30-minute call & Spotlight?

  4. Andrea

    I never find it easy to find the balance between writing and promotion so I really appreciate this list. For example, I keep forgetting that The Inner Critic Advantage achieved “best seller” status. (Maybe because I was aiming for #1??? lol) It’s definitely a marathon, not a sprint. Thanks for the energy infusion.

  5. Rachel

    When I was reading your post I was thinking, yes, maybe one day, when I write a book… But when you pointed out that it’s any book I realized that I have written an e-bbok, co-authored 2 best sellers and have written many guides that can be easily be turned into e-books, I don’t have to wait to write that one BIG BOOK. Thanks Jill, I will look into bringing out my books into the light this year.

  6. Debra Reble

    Thank you Jill for your amazing insight. Your post hit the spot this morning. Since publishing Being Love last May, I’ve lost a little momentum with it. So you’ve reenergized me to get out there and use it as a marketing tool as well, xo

  7. Debra Oakland

    Great list Celeste and very helpful to authors! I completed many of these tasks before, during and after my book launch. As you say, it’s about getting your book into people’s hands. I need to release a Kindle edition and will be checking out Recurpost. Thank you!


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