Books are so magical! When you write a book as a Lightworker or purpose-driven entrepreneur, you are sharing your expertise with the world. And being an author lends so much credibility to your brand. When I tell people that I wrote an Amazon Top 25 Marketing Bestselling book called That First Client, I immediately captivate their interest.
When I wrote That First Client, I didn’t write it for royalties. True, I wanted the bestseller status (again, a huge credibility factor), but I wanted my book to be a way to attract more people to my tribe.
And it is working!
Truth be told, I could do a better job.
That’s why, in my planning for this year, I created a promotional plan for sharing That First Client with the world. Even though it’s been months since it released, my book is still an excellent marketing piece, and I need to do a better job getting it into the hands of people who need it.
So, what am I up to? Here’s a snapshot of my book marketing plan (feel free to benchmark!):
- Send books to new clients
- Send books to my sales prospects (who I like to call my “future clients”)
- Do a Facebook ad campaign to the book’s opt-in page
- Ask JV partners to distribute my book
- Create and teach webinar based on book content
- Do a book promo where people only pay shipping & handling
- Write 20 tweets and use Recurpost to tweet 10 out a day
- Make my book the main lead magnet on my home page
- Participate in list building events and offer my book
- Ask readers for testimonials, and then share testimonials on social media
- Make more Instagram graphics to promote my book
- Print more bookmarks
- Include in a monthly referral letter
- Create an e-newsletter graphic and include it at least once a month in my e-newsletter
Not only do I have these tactics in my marketing plan, I assigned dates to each one. That way, I have at least once tactic being implemented throughout the whole year.
So, if you’re written a book – and I mean any kind of book (ebook, cookbook, coloring book, poetry collection, etc.), it is your job to promote the heck out of it – consistently and frequently.
Until we’ve reached the ranks of Stephen King and our books sell without tremendous effort, we always need to be marketing our books.
I hope the list of how I plan on promoting my book inspires you. Ask yourself: How can I get my book into more people’s hands? Make a plan and do it! Your readers are out there, waiting.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.