If you’re like so many other entrepreneurs that I have met, you have a Marketing Quandary.
You know you have to market your business, but at the end of the day, you’re not even sure how to do it. It’s like you’re walking a tight rope, tiptoeing your way through, trying not to make a mistake that will cost you time, energy, money – or even customers.
Let’s face it: Your marketing probably feels like a disorganized mess. You have stuff over here, and stuff over there – and it doesn’t feel strategic or even effective. It’s like you have towers of stuff – all leering at you – and the whole thing feels like it’s going to fall over any moment now.
You are an excellent starter too. In fact, you are FABULOUS at starting things! You get a great idea, and you’re just full of energy to get this marketing idea off the ground. You hit it with all the gusto you have. Until something else comes along – another bright shiny object.
You become a collector of unfinished stuff. You cast a look at them and wonder how you’ll ever find the energy to finish them. You have so much to do!
Time and money
Time doesn’t seem to your friend right now, either. You don’t have a lot of it, right? You want to implement marketing ideas that give you the biggest bang for your buck. Right now, though, nothing seems to returning any kind of ROI.
You hate the idea that you’re flushing money down the toilet. Just the thought of investing money into a marketing idea makes you nervous. Because like time, you don’t have a lot of money to waste either.
So, what does all of these emotions lead to? Analysis paralysis.
You turn everything over in your mind. What if I do this? What if this happens? What if this doesn’t work? What if I work on it some more to make it more perfect? What if, what if, what if.
By the time you’ve analyzed it from every angle, you’ve talked yourself out of implementing that marketing idea – despite whatever time and effort you’ve already invested in it. You are like a squirrel in the middle of the road – paralyzed, panicked and unable to move.
And even if you could overcome your fears of wasting time, money and energy, you are further paralyzed by the choices available to you for your marketing.
There are so many things to choose from – it feels like one of those endless salad bars. Your plate (and stomach) can only handle so much! Facebook ads, webinars, flyers, brochures, business cards – the choices go on and on. They all look good and helpful, but you don’t have limitless time or money to implement it all.
Which kind of takes you back to square one, right? Where do you even begin?
You know you have only a limited supply of time, money and energy. There are thousands of ways to market your business. What should you choose to do first?
I want you to remember the following:
- Know who your ideal client is and where she’s hanging out
- Be where she is (fish where the fish are)
- Only pick the marketing tactics that put you in front of your ideal client
- Keep it simple. Don’t try to implement 20 marketing tactics. Be intentional and focused on only three marketing tactics – you’ll see better results that way.
You can overcome your marketing quandary. It’s all about mindset (as it usually is). Look at the four tips I just mentioned and go from there. And remember, I am here for you, rooting for you and cheering you on.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.