“The things you are passionate about are not random. They are your calling.”
– Fabienne Fredrickson
I believe we are here to serve a purpose, though sometimes this purpose is not obvious at first. Some people discover their purpose right away, while others take a longer journey. No matter how long it takes, you get signs along the way. The sooner you recognize those signs, the sooner you realize what your purpose is.
Those signs, I believe, are the seemingly random things that you are passionate about.
Throughout my childhood, I wanted to be a teacher. I played with my chalkboard for years. I loved looking at teacher’s manuals for textbooks. I worked with other students who were struggling in school. I chose an English education degree in college and tutored literacy to adults. Then life took a turn, and I entered the fields of public relations and marketing. But I never lost my love of teaching – often holding training classes at my corporate job.
It was not until Spring 2013 that I fully realized that teaching was my purpose – and my calling. And that’s when I decided to become a marketing coach – teaching entrepreneurs how to become the Directors of Marketing for their business.
What does this have to do with your business? Everything!
Your business is the embodiment of your calling and passions. Your marketing is how you share your passion with the world. If you are not passionate about whatever expertise is the focal point of your business, your marketing won’t work – and you’ll be dissatisfied as a result.
However, when you are truly passionate about what you know, and you want to share it with the world, your marketing will be authentic, and take your business to new heights.
Sit down in a quiet place and think about what you are passionate about. Write it down in a journal. Ask yourself what gives you endless energy, what do you want to get paid to do (even though you would do it for free) and what you want to be known for in the world. The answers make up your calling.
Then think about your current marketing. Does your marketing align with your calling? If not, it’s time to create a marketing strategy that does.
Those things you are passionate about – you can make a living from it. They are not random. Embrace your passion and calling, and allow marketing to tell the world about your gifts. When you do, your life will take on a new energy and level of satisfaction. That’s my wish for you.
Need help finding your ideal clients who you can serve with your gifts?
In this book, you will learn everything you need to know about attracting your first (or even next) client – in an authentic way – that won’t make you feel icky. You’ll love the assignments and exercises sprinkled through the book (it makes it easier to implement what you’re learning!).
And fellow entrepreneurs love it too! Make sure to check out the reviews, including this one from Linda Joy:
“A marketing trail guide for the new purpose-driven entrepreneur! Jill’s clear, concise content and empowering exercises will help you shift your mindset around marketing so you can attract your first ideal client–and do it in a way that feels good to you!” Linda Joy, Publisher, Aspire Magazine, www.AspireMag.net
Ready to get That First Client? Head over to www.ThatFirstClient.com to get your copy!