One of the things I’ve learned in my many years of marketing is this: When you use personal invites in your marketing, you see outstanding results.
It may seem like an oxymoron – “personal invitations” and “marketing” – because marketing seems so impersonal at times.
With social media ads and blogs to (and from) faceless people, adding a personal touch to your marketing will help you rise above the noise.
And this is especially important when you need to “fill” something – such as a class, workshop, or program.
Check out this week’s marketing strategy to learn more about why using personal invites will help your marketing, plus some tips on how to personally invite people (without seeming disingenuous).
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When you create a program or want to host an event, one of the questions you may ask yourself is this:
How am I going to get people to sign up for this?
You may think about using marketing tactics such as Facebook Ads and emails, which are all great ways to let people know about your event or program.
However, I want you to consider another strategy: Personally inviting people to whatever you’re marketing.
Let’s first look at why personal invites work best in marketing, and then I’ll share some ideas on how you can extend an invitation is a genuine way.
Personal invites make people feel special
Have you ever opened your mailbox to find an invitation to a wedding? Isn’t that the best feeling in the world! A couple wants you to share in their special day. You probably opened the envelope with gentleness and lavished over the stationery. You felt great. And even if you couldn’t go, you felt wonderful because you were asked to be part of something.
That’s the feeling I want you to replicate here – that feeling of wonderfulness and inclusion.
You want your ideal client to feel special, and one of the best ways to make her feel special is to say “I really want you to participate in this.”
The idea that you would reach out to her, will make her feel great. Right there, you have a victory.
And chances are, she’ll say yes. Why? Because you made her feel special just be inviting her.
You’ll get a reason if it’s a no
One of the best parts of a wedding invitation is the response card. Here, wedding guests tell you if they can attend or not.
I remember when I got married, people who sent in their regrets usually told me why they can’t attend. It was reassuring to know why and to get a definite answer – even if it was a no.
If you personally invite someone to your event or program, and she can’t participate, she will probably tell you why. This is amazing information to have for several reasons:
- It will help you understand your ideal client’s objections, which will help your marketing in the future.
- It will make you feel better about your program/event because often the reason why someone can’t participate has little to do with you (for example, it’s bad timing). This will help your mindset! Without this information, your Ego will create all sorts of stories on why people won’t commit.
- It gives people a chance to ask questions if they’re interested.
Ways to authentically extend personal invites
Now that I have shared why personal invites work, let’s explore some ways you can extend a personal invitation.
You may have some hesitancy about personal invitations because you don’t want to be a hound or come across sleazy.
So, check out this list of authentic ways to extend a personal invite. Which ones resonate with you?
- Make a video: You can publish it as “unlisted” on YouTube and send the link to your ideal client. You can also send a short video through Facebook Messenger.
- Mail an invite: Snail mail rules! It has a 100 percent open rate. Take advantage of this now-rarely-used marketing tactic for maximum response.
- Send a Facebook Message: If you are friends with your ideal client on Facebook, this is a great way to extend an invitation.
- Send a text message: If you have the person’s cell number, you can also text an invitation (or text them a heads up that you sent an invite to her).
- Use E-cards: I once joined a program because the entrepreneur sent me an evite. E-cards are fun and eye-catching.
- Get on the phone: If you really want the best response to your invite, talking to someone on the phone is it. I know it’s scary, but once you do the first phone call, you will get over your discomfort.
- Send a gift: A small gift will definitely get your ideal client’s attention, and it increases the chances of getting a response (she will more than likely thank you!). To save on postage, think of something “flat” you can mail, such as a bookmark or a seed packet.
- Invite someone when you see her: If you see your ideal client in person, such as at a networking event, this is the perfect time to personally invite her.
Did you notice what’s missing from the list? A personal email! Please avoid this method. It’s not personal, email has a low open rate, and you may never hear back from the person. Let’s face it – it’s easy to ignore an email!
Now that you understand why personal invites are effective, plus have some ideas on how to extend an invitation, think about how you can use personal invites in your marketing. While it’s super effective for programs and events, you can also use these methods to invite your ideal clients to a networking meeting, your Facebook Group, and more.
Stay inviting! You will love the results.
Need other marketing ideas?
If you need more ideas on how to get clients, check out my Magnetic Marketing Checklist (it’s a free download!). It’s packed with ideas on how to authentically attract more customers to your business.
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).
Want to learn more about marketing? I invite you to get my book for free – just head over to www.ThatFirstClient.com. And don’t let the title fool you; it will help you get your first – or next – client. I am honored to help you! ♥