Your Passion Is Your Business

“The things you are passionate about are not random. They are your calling.”
– Fabienne Fredrickson

I believe we are here to serve a purpose, though sometimes this purpose is not obvious at first. Some people discover their purpose right away, while others take a longer journey. No matter how long it takes, you get signs along the way. The sooner you recognize those signs, the sooner you realize what your purpose is.

Those signs, I believe, are the seemingly random things that you are passionate about.

Throughout my childhood, I wanted to be a teacher. I played with my chalkboard for years. I loved looking at teacher’s manuals for textbooks. I worked with other students who were struggling in school. I chose an English education degree in college and tutored literacy to adults. Then life took a turn, and I entered the fields of public relations and marketing. But I never lost my love of teaching – often holding training classes at my corporate job.

It was not until Spring 2013 that I fully realized that teaching was my purpose – and my calling. And that’s when I decided to become a marketing coach – teaching entrepreneurs how to become the Directors of Marketing for their business.

What does this have to do with your business? Everything!

Your Passion Is Your Business

Your business is the embodiment of your calling and passions. Your marketing is how you share your passion with the world. If you are not passionate about whatever expertise is the focal point of your business, your marketing won’t work – and you’ll be dissatisfied as a result.

However, when you are truly passionate about what you know, and you want to share it with the world, your marketing will be authentic, and take your business to new heights.

Sit down in a quiet place and think about what you are passionate about. Write it down in a journal. Ask yourself what gives you endless energy, what do you want to get paid to do (even though you would do it for free) and what you want to be known for in the world. The answers make up your calling.

Then think about your current marketing. Does your marketing align with your calling? If not, it’s time to create a marketing strategy that does.

Does your marketing align with your calling?

Those things you are passionate about – you can make a living from it. They are not random. Embrace your passion and calling, and allow marketing to tell the world about your gifts. When you do, your life will take on a new energy and level of satisfaction. That’s my wish for you.

Need help finding your ideal clients who you can serve with your gifts?

3D_cover_gold_seal_white_backgroundGet my book, That First Client, now available on and

In this book, you will learn everything you need to know about attracting your first (or even next) client  – in an authentic way – that won’t make you feel icky. You’ll love the assignments and exercises sprinkled through the book (it makes it easier to implement what you’re learning!).

And fellow entrepreneurs love it too! Make sure to check out the reviews, including this one from Linda Joy:

“A marketing trail guide for the new purpose-driven entrepreneur! Jill’s clear, concise content and empowering exercises will help you shift your mindset around marketing so you can attract your first ideal client–and do it in a way that feels good to you!” Linda Joy, Publisher, Aspire Magazine,

Ready to get That First Client? Head over to to get your copy!

12 thoughts on “Your Passion Is Your Business

  1. Peggy

    I honestly believe my passion is the act of creating. Whether I’m writing, painting, or crocheting, I creating something. This morning I sold my second painting. Go figure. Because I’m not actually looking for buyers. I’m experimenting. Interestingly enough, I do find myself resisting requests, “can you paint me something similar but with these colors?” Hell if I know. So my response is sort of vague because I paint what comes through. If you like it, great. If you don’t, that’s okay, too.

  2. Natasha Botkin

    Beautifully said! I herald a divine passion for creation, and enjoy as this flows from me. I have become more at ease with expressing from the heart for others to see. Nest is creating a way for others to show up to work with me. Got your book. Xoxo

  3. Debra Oakland

    I am enjoying your book Jill – a gem! My passion for 6 years was writing and self-publishing my book. My passion now is resting, refreshing, re-newing and getting back into the swing of life! Every time I try to ‘get busy’ I am stopped at every turn….so here I am relaxing and enjoying the summer! I am so used to being mentally busy – it took months to turn off the mental chatter. It’s a work in progress!

  4. Zeenat Merchant Syal

    Love how you make me think with your insights here Jill. I’m so not the marketing types. You tell me to sell myself and I’ll just freeze….but you tell me to talk about my work my passions….oh then I wont stop talking and I’ll sell it so flawlessly.
    But keeping business in mind, I’ve since learned that whatever I create with good energy and put out in the world…creates a ripple effect which I cant even fathom…which makes the whole process so magical. Who knew working on your passions could be so rewarding? My naive younger self would laugh so loud if she knew what I AM doing right now 😉
    xoxo, Z~

  5. Andrea

    I can’t tell you how long I’ve been passionate about helping people connect with that next useful idea. It has expressed itself in a number of ways and in several roles: as a therapist, as an anti-violence advocate and now as an author. Thanks for making me think about it.

  6. Patricia Young

    Awesome post Jill! I’m passionate about helping women reconnect with their passions and purpose so they can share their gifts with the world….that’s actually my business! Loved your book! 🙂 Keep sharing your gifts!!

  7. Dawn

    Yes! Love this. I combine my passions for soul growth and exploration, creativity, and writing through my business and my life’s work and it is my greatest joy. Thanks for this article.

  8. Elsie

    This is so important! Being stuck doing what you are not passionate about is draining! And showing your passion in what you are doing fills your creative well and needs to reflect in your presentation! Love this article!


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